📖2. Content
This section includes Content Analytics for Facebook, TikTok, and YouTube channel.
SO9's Content Report provides you with detailed information about the performance of your posts, videos, images, and reels across your social media pages. This allows you to evaluate which content attracts viewers, optimize your content strategy, and increase the effectiveness of your social media activities.
On the Content Report screen, you have the option to monitor any social media platform. Here, you can select employees, channels, and the period you want to track.
2.1. Facebook Content Analytics
a. Track Impression: Monitor the total views, clicks, total number of comments, likes, loves, and haha on posts.
b. Identify Viral Content: Statistics of the top Reels, photos, and videos with the most engagement.
c. Content Analytics: Track the performance of each post, including reach, engagement, clicks, comments, likes, loves, and wows.
2.2. TikTok Content Analytics
a. General Metrics: Provide statistics on total video views, engagement, average watch time, and sources of views.
b. Top Viewed Videos: Statistics on the top videos currently receiving the most views.
c. Content Analytics: Track the performance of each post, including total views, reach, likes, comments, shares, average watch time, and the percentage of the video watched completely.
2.3. YouTube Content Analytics
a. General Metrics: Provides statistics on views, likes, comments, and shares.
b. Top Viewed Videos: Statistics on the top videos with the most views.
c. Content Analytics: Track the performance of each video, including views, likes, dislikes, comments, shares, average watch time, and estimated total watch time.
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